Mike Greer has been one of the country’s leading housing developers for over thirty years. Bathgate Design were first approached in 2014 to refresh a brand that no longer represented the scale of Mike’s operation. Our task was to elevate the company’s visual identity while maintaining recognition. The logo was streamlined, new photography and illustration styles were created, and a thorough set of brand guidelines were produced. Guidelines were essential as the brand would largely be applied by internal teams — these had to be comprehensive and clearly communicated so that anyone in the business could pick these up and apply them.

Through this successful brand refresh, our relationship with Mike Greer evolved into a decade-long creative partnership; supporting the business through periods of high growth and expansion; providing direction and guidance as well as practical support on a regular basis creating digital, social and print advertising, signage, collateral and digital products. All built on the design foundation established through our initial engagement.

Mike Greer Architectural focuses on higher-spec builds and renovations led by a dedicated team of architectural designers working in close consultation with homeowners to create some of the country’s most outstanding architectural homes.

To set Architectural apart, we created a sub brand to sit neatly alongside Homes, forming the Mike Greer Group. This addition to the Group's identity needed to bring a high end, luxury edge to a typically commercial brand. This was primarily communicated through a bespoke website, featuring heavily art directed photography to demonstrate the quality of the builds and capability of the teams responsible — but extended to various leave-behind print materials to help the Architectural sales team to create a lasting impression.