Qb Studios are leading the way for curated working spaces across the country — providing high-spec, exquisitely designed facilities across Aotearoa New Zealand’s main centres. With ‘driven by design’ as a core business value, establishing a tasteful, considered brand identity was essential from day one.

To launch the brand and flagship Ōtautahi Christchurch space we developed a bold, monochromatic logotype, in homage to Qb’s distinctive architectural lines. This approach carried through into our font and palette selection — largely black and white, brave, simple, effective — before being applied across all physical and digital touch points including wayfinding and building signage, advertising, print collateral and the Qb website.

This cohesive and committed approach to branding has cemented a strong visual language and clear point of view for Qb, providing the tools they need to expand their business across the country while maintaining a strong sense of style and brand identity.