Laidlaw’s Centre for Church Leadership (CFCL) exists to connect church leaders across the country with experienced mentors who can provide support to those who so often shoulder the burden of others.

The organisation is built around the ideals of unity, support, strength and holistic growth. In response, we developed a brand identity and website that encompassed these values — using a mix of modern and traditional typefaces as a reflection on the coming together of past and present, alongside a humble, earthy colour palette and photographic style.

Our hope is that those who encounter brand, especially in difficult times, feel an instant sense of safety, calm and grounding.