Qb Studios

Services

Advertising
Art Direction
Brand Identity
Brand Strategy
Printed Materials
Signage
Website Design
Website Development

Qb Studios are leading the way for curated working spaces across the country — providing high-spec, exquisitely designed facilities across Aotearoa New Zealand’s main centres. With ‘driven by design’ as a core business value, establishing a tasteful, considered brand identity was essential from day one.

To launch the brand and flagship Ōtautahi Christchurch space we developed a bold, monochromatic logotype, in homage to Qb’s distinctive architectural lines. This approach carried through into our font and palette selection — largely black and white, brave, simple, effective — before being applied across all physical and digital touch points including wayfinding and building signage, advertising, print collateral and the Qb website.

This cohesive and committed approach to branding has cemented a strong visual language and clear point of view for Qb, providing the tools they need to expand their business across the country while maintaining a strong sense of style and brand identity.

Photography of the Qb Studio building signage design in Auckland New Zealand
Interior photograph of a Qb Studios shared area. This shot includes a man sitting at a modern design kitchenette looking out a floor to ceiling window.
Interior photograph of a Qb Studios shared area. The shot includes large hanging lanterns as lighting design, and modern designed furniture.
Interior photograph of the Qb Studios cafe Akin in Christchurch New Zealand.
A still image of the Qb Studios website design. In the main image of the frame there is a large plant and lots of floor to ceiling windows in the office space. Description reads St Asaph Street, Christchurch.
Interior photograph of a Qb Studios co-working shared area with modern designed furniture and lots of plants and bright lighting.