Since its inception in 2014, The Christchurch Art Gallery Foundation has tirelessly gathered support for the Christchurch Art Gallery Te Puna o Waiwhetū to ensure the gallery remains the cultural heart of our city.

Entering a new decade, the Foundation took the opportunity to reframe its mission and asked us to help communicate their renewed purpose through refreshed messaging and a contemporary new look, appealing to the next generation of art patrons.

The Foundation’s new vision centred around the preservation of the artistic taoka of yesterday, fostering meaningful engagement with art today, and inspiring the brilliance of tomorrow. This triptych became the backbone of our design solution: Yesterday, Today, and Tomorrow.

We kept our design strong and minimal. Across the website and supporting brochure, bold typography is paired with vibrant blocks of colour, while images are carefully curated and hung with plenty of white space, giving viewers the chance to enjoy without distraction. Their attention is only interrupted by essential text, putting emphasis where it belongs: on the Foundation's mission, the art and how you can help.

With this project we as a studio are deeply honoured to have contributed, even in a small way, to this vital institution which has played such a significant role in shaping and inspiring us.